Description

Brand Overview

LoveChild by Masaba is the beauty and wellness imprint launched by Indian fashion designer Masaba Gupta. The brand debuted in August 2022 under the aegis of her fashion house House of Masaba and seeks to fuse vibrant, playful aesthetics with inclusive, responsible formulations.

At its core, LoveChild is about reclaiming narratives and redefining beauty on one’s own terms. Masaba has spoken openly about the origin of the brand’s name: “LoveChild as a term has been knitted into my destiny ever since I was born … now it’s time to weave that destiny into a brand.” The brand is built on empathy, self-expression, and inclusivity — catering to “all ages, skin colours & cultures” and emphasizing that beauty isn’t one fixed definition.

Product Philosophy & Offering

LoveChild positions itself as a cosmo-wellness brand — bridging beauty and self-care. Its offerings include colour cosmetics (lipsticks, glosses, nail paints), face-mists, intimate wipes, anti-anxiety oils, skincare items and more. Many products are formulated to be vegan, cruelty-free, gluten-free and suitable for a variety of skin tones.
For example:

• The brand launched with pocket mini lipsticks, liquid lipsticks and nail polishes with quirky packaging.

• Later expansions included a face-makeup line (primers, concealers, illuminators) and a “mother care” range for expecting mothers.

Aesthetic & Market Position

Visually, LoveChild leans into bold, playful graphics, vivid colour stories and youthful energy, aligning with Masaba’s signature design sensibility. Packaging often features whimsical motifs and bright shades
In terms of pricing and reach, the brand aims to be accessible — starting at low entry-price points in the Indian market (reports mention initial pricing as low as ₹100) — while maintaining the quality and performance expected of premium/aspirational beauty.

Why It Stands Out

• Inclusivity: Focus on pigments, formulas and shades that work well for Indian skin tones and beyond.

• Wellness-led: It’s not just makeup; the wellness angle (face-mists, soothing oils, skin-vestments) adds depth.

• Brand story: The founder’s personal narrative gives authenticity to the brand’s mission of self-love and empowerment.

• Design-driven: Known for distinctive visuals and fun packaging — giving the brand its own personality.

Considerations Before Buying

• Some user feedback suggests variability in product performance:

  “I actually like … but that’s an exception … I think Indian maleup market desparately need colors.”
  “Lipsticks … stay for 5-6 hours … Really love all the shades … impressed by …
  As with many brands, swatching in person and checking reviews is advised.

• The brand is relatively new in beauty compared to legacy names, so some lines/formulations may still be developing.

Conclusion

LoveChild by Masaba is a dynamic, modern beauty brand blending bold aesthetics with a thoughtful, inclusive philosophy. Whether you’re drawn to its statement lip colours, its wellness-adjacent skincare or simply its ethos of self-expression, it offers a fresh option in the Indian beauty scene.

Item Form	Cream
Colour	Sweet Susie (Light)
Skin Type	All
Recommended Uses For Product	BB Cream
Material Type Free	Paraben Free
Package Information	Bottle
Brand	Lovechild Masaba
Product Benefits	Blemishes Treatment
Skin Tone	All
Sun Protection	SPF 20 SPF